Ariel is a brand of laundry detergent developed by P&G European Technology Centre in Belgium. It entered the market in 1967 and was the first enzyme-based laundry detergent. The aim was to help people with making their white clothing items properly white again. Ariel Gel is a super concentrated washing detergent that removes stains and leaves your whites and colors brilliantly clean without damaging the fabrics. These detergents are designed for fully automatic washing machines that use less water than you typically would while hand washing your items.
